As our society continues to push forward in a digital age, toy companies have to get a little creative to take us offline. Not too long ago the “adult coloring book” fad swept the nation encouraging adults to express themselves through intricate designs. Rather than scrolling through your favorite social media app, you could cozy up with a hot cup of tea and some colored pencils.
Now, a new premium LEGO experience has arrived to add another creative challenge for the young at heart. LEGO FORMA is a mechanical model constructed of 294 pieces that simulates the movement of nature. The initial design is the shape of a Koi fish with the option to interchange between colorful skins and even a shark.
According to the creators, the complex model can be assembled within a few hours. The team, originating in Denmark, said they wanted “to help adults reconnect with their creative side [and encourage] us all to prioritize play.” After conducting a study on 13,000 people, they found that 86% of adults say playing helps them feel more relaxed.
In partnership with Indiegogo, an international crowdfunding site, LEGO launched its campaign last week for the world to see. You can now preorder your Koi model for $45 and the replaceable skins for $15 on their site. Since they are still in the prototype phase you can expect your new toy in January 2019.
My Thoughts...
Personally, I would like the product a little bit better if there was more creative freedom. I was introduced to mechanical engineering my freshman year of college with LEGO MindStorms. Part of the reason people love those robots is because of their customizable programs. However, this is targeted towards a different audience. If I had a LEGO Forma I’d want the Ink Koi Skin, so I could at least personalize mine. This seems like a great way to let out your inner structural/mechanical engineer, confuse yourself for a couple hours, and produce a masterpiece.
What do you Sistas think? Would you buy the new LEGO Forma? Their team is comprised of several mechanical engineers and graphic designers… anybody thinking of going into toy design? Leave a comment below.
This post is NOT sponsored.
Brittany AJ Miriki
Brittany is the founder and editor-in-chief of Sistas in STEM. She graduated in 2016 with her B.S. in Mechanical Engineering from the University of Illinois at Urbana-Champaign. She now works as an engineering design consultant and business development rep in downtown Chicago. In her spare time, Brittany enjoys travelling, modeling, being with her family, and creating new content for SIS!
